Yesterday I made a quick grocery stop and picked up a few of the staples and paper products that I keep stockpiled on a shelf in the garage. I hate to run out of stuff like paper towels so I buy at least two large packages at a time and keep them on my "pantry overflow" shelves just inside the garage door. One of the things I bought was toilet paper. Because I was in a hurry, I grabbed the first two packages on the shelf of the brand I buy and stuffed them in my cart. Only when I got home and put them away did I notice this difference. This is the brand and size I always buy, so when I placed them side by side I was startled to see the difference in height of the packages: Hmmm, let's see. They're both nine rolls, same label and same brand. The left one has the Komen breast cancer supporter symbol on the package and October is breast cancer awareness month, so I can tell than it's the latest one the store received. So the new rolls must be narrower, I figure at least 1/2" narrower because the right package is about 1 1/2" taller. Let's look at the front label:Old package: 9 rolls, 450 sq. ft., 400 sheets per roll.
New package: 9 rolls, 385 sq. ft., 385 sheets per roll.
Same price both packages.